School Public Relations Forum
New Jersey School Boards Association
413 West State Street
Trenton, NJ 08618
9:00 AM - 12:30 PM EST
Building Community Support for Your District’s Bond Referendum
Having an effective communications campaign is key to passing a referendum in a district. This program will focus on how to develop a strategy that will win voter support, and how best to tailor your message and use an array of communications channels, including traditional print media, community meetings, district mailings and newsletters, websites and social media. Participants will learn the legal dos and don’ts of school district participation in a campaign, and representatives of school districts will share tips from successful bond referendum campaigns. Learn how to “get to yes” on your bond proposal.